Published on August 31, 2025
Macktiles is proud to announce its inclusion as one of the 22 iconic Sri Lankan brands featured in the inaugural Sri Lanka edition of Essentials of Modern Marketing, authored by renowned marketing expert Professor Philip Kotler. The launch event, held on August 22, 2025, at the Cinnamon Grand Colombo, celebrated local brands that have demonstrated excellence in branding, marketing, and innovation.
As the first edition of the Kotler Impact series dedicated exclusively to Sri Lanka, this publication explores the marketing journeys of 22 exceptional companies that have made a significant impact in their respective industries. Macktiles, a leader in the local tile manufacturing sector, is honoured to be showcased as a key case study, highlighting its strategic marketing initiatives, growth, and contributions to Sri Lanka’s economy.
The event also saw presentations of the first copies of the book to the featured brands, marking a significant milestone for Sri Lanka in the global marketing community. The launch was attended by influential figures, including Professor Nalin Abeysekara from the Open University, Indonesian Ambassador Dewi Gustina Tobing, and Kotler Impact representatives.
Essentials of Modern Marketing Sri Lanka edition explores cutting-edge marketing strategies, emphasizing digital transformation, brand purpose, and resilience in the face of a rapidly evolving market. As part of this recognition, Macktiles’ marketing efforts, from its digital initiatives to brand-building campaigns, were highlighted in detail as part of the case study.
About Macktiles
Macksons Tiles Lanka (Pvt) Ltd, known as Macktiles, is one of Sri Lanka’s premier tile manufacturers, offering a wide range of ceramic and porcelain tiles designed for both residential and commercial applications. The company is committed to providing products that combine elegance, durability, and sustainability, making it a trusted name in the industry.
About Kotler Impact
Kotler Impact is a global marketing consultancy founded by Professor Philip Kotler, renowned for his work on modern marketing and strategy. The Essentials of Modern Marketing series is a collection of case studies focused on brands that have excelled in marketing through innovative approaches, resilience, and strategic thinking.
